German band Soon Is Now release their sophomore album „a moment to frame“ in December. A mature and focused sound showcases their own combination of alternative and electronic rock. Each of the album´s songs expressing moments the band neatly puts into frame. Soon Is Now prove themselves being even more song-oriented, yet eager to try out new sounds like the electro-driven „hover“ up to stripped down songs like „come on over“.  This making "a moment to frame" a conscious and more open step forward from their atmospherically dense debut album "passing by". "A moment to frame" will be available on iTunes, Spotify, Deezer, Google Play, Amazon and Tidal, starting on Dec. 16.

„We were more focused on each song´s individual potential and went on to feature its soul from there." claims vocalist Kai Hornung. Perfectly defined and produced at legendary Studio Nord in Bremen, Germany, by producer Gregor Hennig who has worked with bands such as Die Sterne, Rhonda, Me And My Drummer and Herrenmagazin. Willi Dammeier from Institut für Wohlklangforschung, known as the main sound engineer behind Apoptygma Berzerk, did the mastering and final touches on "a moment to frame".

Starting with pre-sales on iTunes, Soon Is Now will be releasing their video to album-opener "hover" on plattforms such as Vevo. The video was shot at the "180grad" in Hanover City, Germany. Produced by the bands friend and award-wining film editor Steven Wilhelm. In late February, 2017, Soon Is Now will be performing the album songs live in its entirety - of course with old fan favorites and some newly written songs - at Lux Club, Hanover Germany. Opening Act will be Electro Magnetic Fields from Berlin. An exciting electro-downbeat-project of former LEM-Guitarist and movie soundtrack composer Christoph Schauer.  

Soon Is Now started in 2006. All band-members well known inside the vivid Hanover music-scene from bands as Sonic Front, Kanu, Cram and Ten Forward. Their experience of many years on stage, writing and recording songs immediately clicked while transforming the Soon Is Now bandsound into a mixture of alternative rock with indie and grunge influence mixed up with electronic beats and spherical sounds. Reminding on bands such as A Perfect Circle, Snow Patrol and Dredg. Soon Is Now claimed positive reviews on their debut album "passing by", which was released in 2011. They gained worldwide radio-airplay, for example on Radio Goethe, and found a following in the US or Scandinavia. They opened for bands such as legendary The Lemonheads or for example at Capitol in their hometown Hanover, Germany, for famous ska-punk-band The Locos.